1930 – 1940

The colour became the trademark, highlighting the shape. It ranged from the darkest black to the most iconic and vibrant red, with strong golden additions. From the 30s to the 40s, after the New York World’s Fair, Boffi’s motto “Building tomorrow’s world” was launched to mark the transition towards industrial design. The golden age, when women’s body became shape, was also the period when collaborations became important.